Performance Strategist

I build performance systems that turn media, creative, and data into measurable growth.

Paid media, creative direction, analytics, and systems thinking — connected to business outcomes, not vanity metrics.

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Case Studies

Proof-based case studies, up front.

Short, visual case studies focused on revenue, efficiency, and scale.

Case Study 01

Scaling paid media into stronger revenue outcomes

Built and optimized campaigns with a focus on profitable scaling, stronger purchase value, and better budget use across the funnel.

  • 1,117,380 EGP total purchase conversion value
  • 899,034 EGP total net sales
  • 5.36 average ROAS
  • ~208,466 EGP total spend

Case metrics

  • Revenue and store outcome shown across the 3 screenshots
  • Campaign-level purchase value breakdown included
  • ROAS and store-side proof aligned to the same case
Revenue and purchase-value view.
Campaign-level performance proof.
Store outcome and conversion snapshot.

Case Study 02

Driving efficient growth through performance strategy

Managed and optimized campaigns with a focus on purchase value, efficient spend, and identifying scalable opportunities through performance analysis.

  • 1,079,464 EGP total purchase conversion value
  • 890,595 EGP total net sales
  • 6.03 average ROAS
  • 178,916 EGP total spend

Case metrics

  • Revenue and store outcome shown across the 3 screenshots
  • Spend and efficiency view included
  • ROAS and conversion-value reporting aligned to the same case
Campaign efficiency and purchase-value proof.
ROAS and value distribution across campaigns.
Additional results supporting scale and efficiency.

Selected Results

The numbers behind the work.

Measured outcomes tied to revenue, efficiency, and scale.

2M+ EGPAttributed revenue generated
500K+ EGP / monthManaged ad budgets
6.03Purchase ROAS

About

Strategy, analytics, and creative thinking — tied to business outcomes.

I’m Mohamed Shalaby, a performance strategist focused on growth through paid media, creative direction, analytics, and systems thinking.

My work sits between strategy and execution — turning campaign data, creative decisions, and business goals into systems that scale more efficiently. With a background in economics, data analysis, and AI-enabled workflows, I approach growth with a strong bias toward clarity, measurement, and commercial outcomes.

What I Do

Performance systems, not isolated tactics.

Paid Media Strategy

Plan, launch, optimize, and scale campaigns with a focus on efficiency, profitability, and measurable revenue impact.

Creative Performance Thinking

Use hooks, messaging, and ad direction as performance levers — not just creative outputs.

Analytics & Decision-Making

Turn campaign, funnel, and store data into decisions that improve budget allocation, conversion flow, and growth outcomes.

Systems & Automation

Build workflows and AI-enabled systems that improve execution speed, reporting, and operational efficiency.

How I Think

Performance is not just traffic — it’s the system behind growth.

I don’t see performance marketing as just buying traffic. For me, performance sits at the intersection of media buying, creative judgment, analytics, business logic, and systems thinking.

The goal is not just to launch campaigns — it’s to build a clearer growth system where decisions are faster, spend is smarter, and results are easier to scale.

Tools & Stack

The stack behind the work.

Meta Ads Google Ads GA4 GTM Excel SQL Python Shopify Automation Tools AI Workflow Tools

Contact

If you need a performance-focused operator who can connect media, creative, analytics, and systems thinking — let’s talk.

shalaby@egyptyes.co

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